Perhaps George Orwell summarized style in scientific writing best in “Politics and the English language.”
1.Never use a metaphor,smile, or other figure of speech which you’re used to see in print.
2.Never use a long word where a short one will do.
3.If it is possible to cut a word out, always cut it out.
4.Never use the passivewhere you can use the active.
5.Never use a foreign phase, a scientific word or a jargon word if you can think of an everyday English equivalent.
6.Break any of these rules sooner than saying anything outright barbarous.
